> For the complete documentation index, see [llms.txt](https://revhero.gitbook.io/revhero-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://revhero.gitbook.io/revhero-docs/your-hotels-performance/dashboard/online-demand-overall.md).

# Online Demand — Overall

See which source countries your demand comes from, and whether you are beating the market in each one.

The **Online Demand Overall** widget groups the demand signal into totals per country for the period. **Demand** here means online interest in your hotel and in your market. It is a relative index, not a count of searches.

The widget tells you 2 things. It tells you which countries your interest comes from. It also tells you how your growth compares with the market's growth in each country. You then know which source markets to invest in, and which ones you are losing.

![Your demand against your market, country by country](https://272652298-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FnzEa7YGji6t92Mfc0ZJ1%2Fuploads%2Fgit-blob-ea4a87b3fad38064dffa2d203be574f081173823%2Fhotel-demand-against-market.svg?alt=media)

*Two bars per country: your demand and your market's. The gap between them is the point.*

## What you see

At the top of the widget:

| Element                    | What it means                                                        |
| -------------------------- | -------------------------------------------------------------------- |
| **Hotel X% ↑/↓**           | How your own demand moved against last year                          |
| **Market X% ↑/↓**          | How market demand moved over the same period                         |
| **Share of demand: CY X%** | Your share of total market demand this period. CY means Current Year |
| **Share of demand: LY X%** | Your share at the same point last year. LY means Last Year           |

Two tabs filter the list: **Best Performing Countries**, which is the default, and **Least Performing Countries**.

The toggle at the top right switches between **Stay dates** and **Search dates**. This is the same choice as on [Online Demand — Per Day](/revhero-docs/your-hotels-performance/dashboard/online-demand-per-day.md).

## The country bars

Each country draws 2 bars side by side.

| Bar                 | What it shows                                         |
| ------------------- | ----------------------------------------------------- |
| Dark green or red   | **Hotel** — your change against last year             |
| Light green or pink | **Market** — the market's change over the same period |

Read the 2 bars together. That comparison is the purpose of the widget.

| Country | Hotel | Market | What it means                                                                              |
| ------- | ----- | ------ | ------------------------------------------------------------------------------------------ |
| A       | +41%  | +18%   | You are well ahead of the market. Invest more here                                         |
| B       | +46%  | +25%   | Strong growth, and you grow faster than the market                                         |
| C       | +0.4% | +2%    | Flat on both sides. This country neither helps nor hurts you                               |
| D       | +200% | +11%   | Very large growth for you alone. A campaign or a small base is the likely cause. Verify it |
| E       | -4%   | -9%    | Both are down, but you lose less than the market. This is a relative win                   |

## How to read it

**Compare hotel against market, country by country.**

| Pattern                              | What to do                                                                                                |
| ------------------------------------ | --------------------------------------------------------------------------------------------------------- |
| Hotel above market on most countries | These source markets work for you. Put your marketing budget there                                        |
| Hotel below market                   | You are losing share in that country. Check your rate against the market, and check your visibility there |
| Hotel down, market down further      | You hold a solid position in a shrinking market. Record this, and do not react                            |

**Use both tabs.** Best Performing Countries shows where you win. Least Performing Countries usually gives you more to act on.

**Read the share-of-demand figures.** CY against LY tells you whether your overall pull is growing or falling.

**Check the large percentages.** A country that grows by several hundred percent often has a very small base. For example, 2 units became 5. Check the absolute volumes in [Booking Pace](/revhero-docs/your-hotels-performance/dashboard/booking-pace.md) before you plan around it.

## If something looks wrong

| What you see                        | Usual cause                                            | What to do                                                                                          |
| ----------------------------------- | ------------------------------------------------------ | --------------------------------------------------------------------------------------------------- |
| The widget is empty                 | Online demand tracking is not enabled for the property | Check [Integrations](/revhero-docs/your-hotels-setup/integrations.md)                               |
| The same countries on both tabs     | The property has very few source markets               | This is expected for small or specialist properties                                                 |
| Hotel is negative for every country | You have a visibility problem across all channels      | Check your rates are published, and check your position on the channels                             |
| No market bars                      | You have no market or competitor set                   | Set 1 up in [Competitors & competitor groups](/revhero-docs/roompulse/rate-settings/competitors.md) |
| Percentages look extreme            | A small base makes the percentages large               | Read the absolute volumes as well                                                                   |

## Common questions

**Why does a country show negative for me but worse for the market?** Demand from that country fell for you, and fell further across the market. You hold up better than your competitors. The source market itself is still shrinking.

**Where is the cut-off between Best and Least?** The tabs show the strongest movers in each direction. Countries in the middle appear in neither tab.

**Is the number a count of searches?** No. It is a relative demand index. Use it to compare dates and years. Do not read it as an absolute figure.

## Related

* [Online Demand — Per Day](/revhero-docs/your-hotels-performance/dashboard/online-demand-per-day.md) — the daily breakdown
* [Booking Pace](/revhero-docs/your-hotels-performance/dashboard/booking-pace.md) · [Business Mix](/revhero-docs/your-hotels-performance/dashboard/business-mix.md) · [Competitor Rate Analysis](/revhero-docs/your-hotels-performance/dashboard/competitor-rate-analysis.md)
* [Reading a widget](/revhero-docs/your-hotels-performance/dashboard/widget-anatomy.md)

***

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