> For the complete documentation index, see [llms.txt](https://revhero.gitbook.io/revhero-docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://revhero.gitbook.io/revhero-docs/support/glossary/h.md).

# H

Hotel and revenue management terms beginning with H.

## Heads in Beds

An industry phrase for filling as many rooms as possible. It describes an occupancy-first approach, where the number of rooms sold matters more than the rate.

**See also:** [Occupancy](/revhero-docs/support/glossary/o.md) · [Yield management](/revhero-docs/support/glossary/y.md) · [RevPAR](/revhero-docs/support/glossary/r.md)

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## Hotel Capacity

The total number of rooms a hotel has to sell. It is the most it can hold at 100% occupancy.

**See also:** [Inventory](/revhero-docs/support/glossary/i.md) · [Occupancy](/revhero-docs/support/glossary/o.md) · [Room type](/revhero-docs/support/glossary/r.md)

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## Hotel Franchise

An arrangement where a hotel owner pays to use a brand and its business model for an agreed period. The hotel is run locally but sells under the brand name.

**See also:** [Hotel group](#hotel-group) · [Chain hotel](/revhero-docs/support/glossary/c.md) · [Independent hotel](/revhero-docs/support/glossary/i.md)

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## Hotel Group

A set of hotels run under the same management or the same brand. It covers both chains and franchises.

**See also:** [Chain hotel](/revhero-docs/support/glossary/c.md) · [Hotel franchise](#hotel-franchise) · [Independent hotel](/revhero-docs/support/glossary/i.md)

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## Hotel Market Intelligence

Collecting and reading data on market trends, competitor activity and guest preferences, so that you can adjust your strategy as the market moves.

**See also:** [Comp set](/revhero-docs/support/glossary/c.md) · [Benchmarking](/revhero-docs/support/glossary/b.md) · [Median rate](/revhero-docs/support/glossary/m.md) · [STR report](/revhero-docs/support/glossary/s.md)

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## Hotel Market Segments

The groups your guests fall into, each with its own needs, booking behaviour and price sensitivity. You classify bookings by segment so you can see which type of business drives your results.

Common segments:

| Segment                        | What they want                                   |
| ------------------------------ | ------------------------------------------------ |
| Corporate / transient business | Meeting rooms, fast internet, midweek stays      |
| Leisure                        | Relaxation and activities — spa, tours, packages |
| Group                          | Several rooms together, a group rate             |
| Luxury                         | High-end rooms and premium service               |
| Budget                         | A low rate and the basics                        |
| Wholesale, crew and government | Contracted rates, steady volume                  |

Each segment books at a different time, at a different price and through a different channel. Reading your results by segment shows you where the opportunity is.

**See also:** [Business mix](/revhero-docs/support/glossary/b.md) · [Segment](/revhero-docs/support/glossary/s.md) · [Group booking](/revhero-docs/support/glossary/g.md) · [Negotiated rate](/revhero-docs/support/glossary/n.md)

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## Hotel Market Share

The share of your market's total revenue that you earn.

**Hotel market share = your revenue ÷ total market revenue × 100**

Your revenue is €500,000 and the market's total is €5,000,000. Market share = €500,000 ÷ €5,000,000 × 100 = 10%.

Compare it against your fair market share to see whether you are taking more or less than your size alone would give you.

**See also:** [Fair market share](/revhero-docs/support/glossary/f.md) · [MPI](/revhero-docs/support/glossary/m.md) · [RGI](/revhero-docs/support/glossary/r.md) · [Comp set](/revhero-docs/support/glossary/c.md)

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